Hugimals World's founder, Marina Khidekel, was featured in The New York Times Sunday Routine column — one of the paper's most iconic features [GIFT ARTICLE]. It's an incredible spotlight on Marina, The Hugimals World brand, and the growing demand for premium comfort gifts like ours. 

The NYT followed Marina for a Sunday of connecting with fellow female founders, visiting a garment district factory (where she's working on some new weighted wearable items for Hugimals World with a fashion designer), and grabbing some quiet time and inspiration at the Poster House Museum in New York City. 

While Marina grew up in Bexley, Ohio, she has lived in New York City for over 20 years, and calls it home. We are so honored the New York Times chose to feature our founder and brand! And how cute does Quinn the Koala look in the first photo?!